- 200%
Revenue Growth
Despite having a strong product line, their Google Ads campaigns were struggling with high CPC and low ROAS. Their Meta Ads lacked audience segmentation, leading to wasted budget on irrelevant clicks. Additionally, their landing pages were not optimized for conversions, resulting in high bounce rates. Customers also hesitated due to a lack of social proof and trust indicators.
VitalWell Supplements
VitalWell Supplements, based in New York, USA, specializes in premium organic vitamins and wellness products. They focus on selling high-quality, natural supplements designed for immunity, gut health, and overall well-being.
The challenge
Despite having a strong product line, their Google Ads campaigns were struggling with high CPC and low ROAS. Their Meta Ads lacked audience segmentation, leading to wasted budget on irrelevant clicks. Additionally, their landing pages were not optimized for conversions, resulting in high bounce rates. Customers also hesitated due to a lack of social proof and trust indicators.
Services Used:
- Google Ads, Meta Ads
STRENGTH IN NUMBERS
Business impact
Since partnering with Profiopti, VitalWell has witnessed a significant surge in paid traffic to their website, resulting in higher conversion rates and increased contact form submissions. Profiopti has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
ROAS increased from 1.5x to 4.6x.
Conversion rate improved
Reduced CPC by 37% on Google Ads
How we helped
- Launched Google PMax campaigns to identify high-converting search queries.
- Implemented interest-based targeting and Lookalike Audiences on Meta Ads.
- Improved product pages with trust badges, testimonials, and urgency tactics.
- Added retargeting ads for users who abandoned the checkout process.
“Profiopti’s expertise in paid media turned our struggling campaigns into a profit machine. The audience segmentation they implemented was a game changer!”
Michael Carter, Marketing Director, VitalWell Supplements
- Google Pmax Campaign
- Pay-per-click (PPC) advertising
- Social media
- Web design
